Friday, January 11, 2008

Book 5: Brand Name Development - Online Stores (網路商店自創品牌)

Title: 網路商店自創品牌
(Brand Name Development
-- Online Stores)

Who wrote it: 數位人
(A group of Taiwanese editors)

Whom I borrowed it from: Queens Library (Jamaica)

What is it about:
A) How to open & maintain a successful online store?
B) Why is a Brand Name important?
C) What kind of products should you develop?
D) How do you promote your online business?
E) How do you protect your Brand Name once it's developed?
F) Real Life Successful Studies
(including my favorite fast food chain: Chipotle!)

Important idea:
This trend of shopping/selling online
will only get more popular, not less --
it's an ever-increasing business nowadays,
esp. the young people, who are amongst those
shopping online the most right now,
will eventually become the 'more mature' generation
with more capital to spend;
while the younger generation will no doubt
get used to shopping online at an early age!

What went through my mind:
- Running your own business is no easy job.
It's a mix of: hard work + creativity + research + vision!
Having sufficient capital, knowing the right people,
devoting mucho energy towards advertisements,
staying alert about the market & trends are all essential!
Wow, i wonder if i have what it takes...?

What came out of this:
* Goal: Read->Learn more about this topic.

Why Should you read it, too?

Just to challenge the business genius in you : )

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